New PDF release: WordPress 3.0 Search Engine Optimization

By Michael David

ISBN-10: 1847199003

ISBN-13: 9781847199003

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9] Getting Started: SEO Basics So how does one rank for all search engines? The answer is easy; optimize for Google. Google's search algorithm is the most advanced, and is certainly the best at detecting disfavored optimization techniques such as keywords stuffing, paid link arrangements, and so on. Furthermore, Google's technology is so dominant that the other search engines imitate most of Google's innovations. And so, if you rank well for Google, you'll certainly be well-positioned to rank well in the other search engines.

Again, this technique is best used as a supplement to other stronger ranking factors. This technique is commonly misused by inexperienced webmasters. While the effect of the technique is slight, overzealous designers often employ the technique on dozens of phrases on a web page. This technique will yield little to no effect, and will almost certainly undercut your user experience. The best practice is to employ text attributes for a maximum of two phrases per web page—your primary keywords only.

Search engines like quality code and fast loading times; poor quality code and slow loading times means a poor user experience for searchers. HTML is an open source family of mark-up languages designed with fairly strict specifications set forth by the World Wide Web Consortium (W3C). These standards are updated every few years and result in new versions of HTML, such is the upgrade from HTML 3 to HTML 4. HTML 5 is under revision and will represent the next major redesign of the HTML standard. When the code quality underlying a website does not meet the specifications of the HTML standard, the website may not display properly in all browsers.

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WordPress 3.0 Search Engine Optimization by Michael David


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