Download e-book for iPad: Reputation strategy and analytics in a hyper-connected world by Chris Foster

By Chris Foster

ISBN-10: 1119052491

ISBN-13: 9781119052494

ISBN-10: 1119212707

ISBN-13: 9781119212706

ISBN-10: 1119212715

ISBN-13: 9781119212713

Reputation administration ideas that paintings amidst the unceasing circulate of information

Reputation technique and Analytics in a Hyper-Connected World is a whole consultant to company communications and acceptance administration. masking more than a few eventualities from perfect to catastrophic, this e-book presents a transparent blueprint for practise, execution, and past. The dialogue makes a speciality of data-driven, evidence-based concepts for the trendy electronic economic system, offering actionable frameworks, functional roadmaps, and step by step blueprints for deploying enhance analytics, predictive modeling, and large facts strategies to effectively deal with communications and recognition. you will learn the way the suitable instruments and folks get the activity performed speedy, successfully, and cost-effectively, and the way to spot and obtain those you would like. insurance comprises the most recent know-how and state of the art purposes, bringing you on top of things on what excellence in communications can realistically be.

We stay in an age of interconnectedness and transparency, and knowledge travels on the pace of sunshine to arrive approximately each nook of the globe. This publication exhibits you the main innovations and operational strategies required to reply effectively to financially destructive attacks in your company's reputation.

  • Execute world-class company communications
  • Prepare for most sensible- and worst-possible case scenarios
  • Manage organizational acceptance within the electronic economy
  • Pick the proper workforce and the fitting instruments to get the task done

Stories, rumors, lies — there isn't any refuge. monstrous information, cloud, and cellular applied sciences are fueling an ideal typhoon of titanic proportions, overwhelming the services of firms and members trying to deal with their manufacturers and reputations while hit with destructive details or damaging tales. Reputation procedure and Analytics in a Hyper-Connected international shows you navigate the unending info circulate to maintain your organization out of the undertow.

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Sample text

Even if you had wanted to create a program like that 50 years ago, it would have been very expensive and difficult to scale,” says Erin. “Today, with mobile apps and web pages, you can create good programs quickly and cost effectively. ” Another difference is customization. In the past, an effective program would have likely required two or three brochures and other kinds of printed materials that could be assembled into a kit and mailed to participants. It would have been impractical and prohibitively expensive to create personalized kits for individual customers or groups of customers.

That said, we still encounter pushback from people who think that data science somehow diminishes or denigrates the practice of communications. In fact, it has the opposite effect. What we’ve discovered is that data science doesn’t replace human judgment—it augments and empowers decision making. Instead of just guessing or playing a hunch, you get a range of options to choose among. For us, the primary advantage of a scientific approach is that it actually gives us a wider choice of actions. It provides a platform that encourages and supports experimentation.

As we’ve discussed earlier, sometimes there are fewer people or groups involved than you initially imagined. In many cases, what seems like “everybody” turns out to be a handful of influential people. That said, you still need a Reputation Strategy—because sometimes it’s easier to persuade millions of people to trust you than it is to persuade one or two people to trust you. The Role of Reputation Strategy Key Insights ●● ●● ●● ●● ●● Reputation is the proof point of a well-executed brand and long-term corporate strategy.

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Reputation strategy and analytics in a hyper-connected world by Chris Foster


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