By Henriette Martel-Lawson
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Extra resources for 200 Marketing Ideas for Your Website
What’s in it for contributors? Recognition plus a third party link pointing to their site that will increase traffic and search engine ranking. 39. White papers Publish your research or other authoritative reports to provide original material, increase credibility and reach potential new customers. You can also invite experts from outside your organisation to contribute. InsightExpress7 surveyed 316 corporate executives and found that they download white papers and case studies for several reasons: Stay on top of new and emerging markets or trends (76%).
This builds confidence and trust, and demonstrates faith in their products. com) Give customers the opportunity to post reviews on your website. com give customers the opportunity to post reviews on product information pages. They enable potential customers to view a product and third-party comments without leaving the webpage. g. g. a newspaper article or e-zine review. Linking to a review on another site shows confidence in your products but, beware, an outbound link can be a distraction and take customers away from your ‘Buy now’ button.
Hierarchy of information Structure information from broad to detailed, in the same way as newspapers do. This hierarchical model facilitates the display of a wide range of information on a single page without clutter. g. ‘full story’, ‘continued on page…’, ‘more on page…’. At a glance visitors can see what is available, rapidly access the information required and bypass data that is of no interest to them. 22. Product groupings Group products using colour, proximity or shape to: Organise the information visually.
200 Marketing Ideas for Your Website by Henriette Martel-Lawson